UpLift Media

 The term 'hole in a wall' usually refers to a little known but very good restaurant. But due to its unpretentious and out of the way characteristics many places that fit that definition never truly get discovered. In a post-covid world many independent restaurateurs having rolled the dice to open up their dream business were left with nothing to show for it except for tears, unpaid debts, and closed doors. That was the path Frank Steele, owner of Frankensons Pizzeria in Las Vegas was on prior to self made TikTok food critic Keith Lee entering the scene.  Keith had already developed a decent following and for him this was just another visit to a little known establishment to provide an online review of the food, whether it was good, bad, or something in the middle. After just one bite of the wings though he proclaimed it to be "one of the best wings I've ever had." Then holding up a slice of pizza he remarked about the enormous size of the pepperonis and then su...

 Steve Hartman, a CBS reporter, is often assigned stories like the ones we like to cover on Uplift Media. Good news that is heartwarming, wholesome, and hits the audience in the feels. As such he covered Bruno Serato back in 2010 highlighting this restaurant owner and chef for his philanthropy and penchant for feeding poor kids at the local Boys and Girls Clubs in the city of Anaheim, CA. His restaurant, The White House, was where he entertained the higher society individuals and made his money, AKA his day job. However, his passion and love for feeding these kids often required that he make large financial sacrifices. He refinanced the restaurant and his home in order to continue operating his charity. As Hartman puts it, "he was giving away more meals than he was selling." But Serato never complained and he never wanted to stop. Serato doing what he loves Then tragedy struck. An electrical fire burned his prized restaurant to the ground and along with it his ability to hav...